It is a commonly stated fact that up to 50% of the amount paid for a timeshare bought from a resort development goes towards the cost of marketing each unit sold. Applying some deduction and math you can conclude that unless you are prepared to spend a lot of money to sell your timeshare, you'll have to consider a price far lower than what you paid. And even if you did plan on pricing your timeshare at around the same price you paid, you would expect then to spend half of the amount of that price on marketing fees.
Oddly, the resale market has a far different expectation when it comes to paying companies to help market timeshare. In fact, since the resale of timeshare is so difficult to achieve, particularly at prices equal to what was paid for a new unit from the resort, the blame has been turned on the companies that advertise these units for sale. Of course, many have risen from the shadows of greed and scandal to simply take easy money from unsuspecting owners. Many owners are in distress over a suden change in their personal lives and are often relieved to find a company willing to help market their timeshare (for a fee). Of course, we all know how many ads go unanswered regardless of where the ad is placed, or how much was paid to get the ad there. The bottom line is that the demand just isn't there for all private owners to sell their timeshare. It is my estimation that 80% of all ads go unanswered.
I compare timeshare resales to the antithesis of a run on a bank. Everyone wants their money out at once, and the bank simpy doesn't have the funds to cover all of the withdrawls. Folks trying to sell timeshare are all busy spending good money after bad to try to sell their units. Whether it's on eBay, or any of the 10s of websites out there promising a quick sale, you are the lucky one if you find a buyer.
Every owner should have an ad on this site. With no cost up-front, it makes much more sense than to continue the massive spending that is taking place in this industry. Put the ad online, and pay only when a offer comes in, much like a pay per lead marketing program. The site continues to gain ground with all of the search engines and the site is designed to support your efforts to market your unit. Write a review; they do wonders to add fresh content to our site and bring readers to the review (and the ads). It costs nothing to joing to write a review, and you can save a lot of money over buying expensive ads on other sites. Statistically you're much better off not spending the massive amounts of money to market your timehare at a price near what you paid, and rather price it so that it will sell quickly. You may just avoid the next monthly payment and/or your next maintenance fee.
